Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
- Five Cents: Slightly more than my two cents (ramblings of a cultural strategist)
- Hike Together: A lightweight app that encourages hiking through incentivized earning of badges and achievements.
- Staying in History: Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
- Row the World: A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
Right now
June 2026
- Reading: The Devils (Joe Abercrombie)
- Building: Staying in History (stayinginhistory.com)
- Making: A functional breakfast nook
- Thinking about: Family camping gear
- Drinking: Lemon water
Writing
- What does a strategist do in 2026 - Jun 2026
- Nobody cares about being cool (except everyone) - May 2026
- Loved it. Didn’t run it. - May 2026
- My Word for 2026 - Apr 2026
Media diet
Books
- Heir to the Empire by Timothy Zahn, released 1991, read June 2026, ★★★★☆
- Ilium by Dan Simmons, released 2003, read May 2026, ★★★☆☆
- The Black Echo by Michael Connelly, released 1992, read April 2026, ★★★☆☆
- Storm Front by Jim Butcher, released 2000, read April 2026, ★★★☆☆
- The Quick and the Dead by Joy Williams, released 2000, read March 2026, ★★★☆☆
Films
- Mortal Kombat II, directed by Simon McQuoid, released 2026, watched May 2026, ★★★☆☆
- Project Hail Mary, directed by Phil Lord, Christopher Miller, released 2026, watched April 2026, ★★★★★
- Sinners, directed by Ryan Coogler, released 2025, watched March 2026, ★★★★☆
- Rebel Ridge, directed by Jeremy Saulnier, released 2024, watched February 2026, ★★★★☆
- Marty Supreme, directed by Josh Safdie, released 2025, watched January 2026, ★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.