Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
[2026 -
Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
blog](/content/five-cents/index.html)
[2026-
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app](http://hiketogether.app/)
[2025-
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website](http://stayinginhistory.com/)
[2026 -
Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
website](/content/rowing/index.html)
Right now
June 2026
reading The Devils (joe abercrombie)
building Staying in History (stayinginhistory.com)
making A functional breakfast nook
thinking about family camping gear
drinking lemon water
Writing
[What does a strategist do in 2026 new
Jun 2026](/content/what-does-a-strategist-do-in-2026/index.html)
Nobody cares about being cool (except everyone) \ May 2026
Loved it. Didn’t run it. \ May 2026
Media diet
books films
Heir to the Empire
written by Timothy Zahn
released 1991
read June 2026
★★★★☆
Ilium
written by Dan Simmons
released 2003
read May 2026
★★★☆☆
The Black Echo
written by Michael Connelly
released 1992
read April 2026
★★★☆☆
Storm Front
written by Jim Butcher
released 2000
read April 2026
★★★☆☆
The Quick and the Dead
written by Joy Williams
released 2000
read March 2026
★★★☆☆
Mortal Kombat II
directed by Simon McQuoid
released 2026
watched May 2026
★★★☆☆
Project Hail Mary
directed by Phil Lord, Christopher Miller
released 2026
watched April 2026
★★★★★
Sinners
directed by Ryan Coogler
released 2025
watched March 2026
★★★★☆
Rebel Ridge
directed by Jeremy Saulnier
released 2024
watched February 2026
★★★★☆
Marty Supreme
directed by Josh Safdie
released 2025
watched January 2026
★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.