Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
2026 - Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
blog2026 - Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app2025 - Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website2026 - Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
website
Right now
June 2026
- reading: The Devils (joe abercrombie)
- building: Staying in History (stayinginhistory.com)
- making: A functional breakfast nook
- thinking about: family camping gear
- drinking: lemon water
Writing
- What does a strategist do in 2026
June 2026 - Nobody cares about being cool (except everyone)
May 2026 - Loved it. Didn’t run it.
May 2026 - My Word for 2026
April 2026
Media diet
Books
Heir to the Empire
written by Timothy Zahn, released 1991, read June 2026, ★★★★☆
Ilium
written by Dan Simmons, released 2003, read May 2026, ★★★☆☆
The Black Echo
written by Michael Connelly, released 1992, read April 2026, ★★★☆☆
Storm Front
written by Jim Butcher, released 2000, read April 2026, ★★★☆☆
The Quick and the Dead
written by Joy Williams, released 2000, read March 2026, ★★★☆☆
Films
Mortal Kombat II
directed by Simon McQuoid, released 2026, watched May 2026, ★★★☆☆
Project Hail Mary
directed by Phil Lord, Christopher Miller, released 2026, watched April 2026, ★★★★★
Sinners
directed by Ryan Coogler, released 2025, watched March 2026, ★★★★☆
Rebel Ridge
directed by Jeremy Saulnier, released 2024, watched February 2026, ★★★★☆
Marty Supreme
directed by Josh Safdie, released 2025, watched January 2026, ★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.