Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
- 2026 - Five Cents: Slightly more than my two cents (ramblings of a cultural strategist)
- 2026 - Hike Together: A lightweight app that encourages hiking through incentivized earning of badges and achievements.
- 2025 - Staying in History: Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
- 2026 - Row the World: A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
Right now
June 2026
Reading: The Devils (Joe Abercrombie)
Building: Staying in History (stayinginhistory.com)
Making: A functional breakfast nook
Thinking about: family camping gear
Drinking: lemon water
Writing
- What does a strategist do in 2026 (Jun 2026)
- Nobody cares about being cool (except everyone) (May 2026)
- Loved it. Didn’t run it. (May 2026)
- My Word for 2026 (Apr 2026)
Media diet
Books
Heir to the Empire
written by Timothy Zahn
released 1991
read June 2026
★★★★☆
Ilium
written by Dan Simmons
released 2003
read May 2026
★★★☆☆
The Black Echo
written by Michael Connelly
released 1992
read April 2026
★★★☆☆
Storm Front
written by Jim Butcher
released 2000
read April 2026
★★★☆☆
The Quick and the Dead
written by Joy Williams
released 2000
read March 2026
★★★☆☆
Films
Mortal Kombat II
directed by Simon McQuoid
released 2026
watched May 2026
★★★☆☆
Project Hail Mary
directed by Phil Lord, Christopher Miller
released 2026
watched April 2026
★★★★★
Sinners
directed by Ryan Coogler
released 2025
watched March 2026
★★★★☆
Rebel Ridge
directed by Jeremy Saulnier
released 2024
watched February 2026
★★★★☆
Marty Supreme
directed by Josh Safdie
released 2025
watched January 2026
★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.