Hey, I'm Evan. I connect brands to culture. For real, not for optics.

Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.

Brands I’ve worked with

Projects

2026 - Five Cents

Slightly more than my two cents (ramblings of a cultural strategist)
View Project

2026 - Hike Together

A lightweight app that encourages hiking through incentivized earning of badges and achievements.
View App

2025 - Staying in History

Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
View Website

2026 - Row the World

A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
View Website

Right now

  • Reading: The Devils (Joe Abercrombie)
  • Building: Staying in History (stayinginhistory.com)
  • Making: A functional breakfast nook
  • Thinking about: Family camping gear
  • Drinking: Lemon water

Writing

What does a strategist do in 2026

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Nobody cares about being cool (except everyone)

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Loved it. Didn’t run it.

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My Word for 2026

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Media diet

Books

  1. Title: Heir to the Empire
    Written by: Timothy Zahn
    Released: 1991
    Read: June 2026
    Rating: ★★★★☆

  2. Title: Ilium
    Written by: Dan Simmons
    Released: 2003
    Read: May 2026
    Rating: ★★★☆☆

  3. Title: The Black Echo
    Written by: Michael Connelly
    Released: 1992
    Read: April 2026
    Rating: ★★★☆☆

  4. Title: Storm Front
    Written by: Jim Butcher
    Released: 2000
    Read: April 2026
    Rating: ★★★☆☆

  5. Title: The Quick and the Dead
    Written by: Joy Williams
    Released: 2000
    Read: March 2026
    Rating: ★★★☆☆

Films

  1. Directed by: Simon McQuoid
    Released: 2026
    Watched: May 2026
    Rating: ★★★☆☆

  2. Directed by: Phil Lord, Christopher Miller
    Released: 2026
    Watched: April 2026
    Rating: ★★★★★

  3. Directed by: Ryan Coogler
    Released: 2025
    Watched: March 2026
    Rating: ★★★★☆

  4. Directed by: Jeremy Saulnier
    Released: 2024
    Watched: February 2026
    Rating: ★★★★☆

  5. Directed by: Josh Safdie
    Released: 2025
    Watched: January 2026
    Rating: ★★★★☆

About this place

This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.