Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
2026 - Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
blog
2026 - Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app
2025 - Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website
2026 - Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
website
Right now
June 2026
reading The Devils (Joe Abercrombie)
building Staying in History (stayinginhistory.com)
making A functional breakfast nook
thinking about family camping gear
drinking lemon water
Writing
What does a strategist do in 2026
Nobody cares about being cool (except everyone)
Loved it. Didn’t run it.
My Word for 2026
Media diet
Books
Heir to the Empire
written by Timothy Zahn
released 1991
read June 2026
★★★★☆
Ilium
written by Dan Simmons
released 2003
read May 2026
★★★☆☆
The Black Echo
written by Michael Connelly
released 1992
read April 2026
★★★☆☆
Storm Front
written by Jim Butcher
released 2000
read April 2026
★★★☆☆
The Quick and the Dead
written by Joy Williams
released 2000
read March 2026
★★★☆☆
Films
Mortal Kombat II
directed by Simon McQuoid
released 2026
watched May 2026
★★★☆☆
Project Hail Mary
directed by Phil Lord, Christopher Miller
released 2026
watched April 2026
★★★★★
Sinners
directed by Ryan Coogler
released 2025
watched March 2026
★★★★☆
Rebel Ridge
directed by Jeremy Saulnier
released 2024
watched February 2026
★★★★☆
Marty Supreme
directed by Josh Safdie
released 2025
watched January 2026
★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.