Hey, I'm Evan. I connect brands to culture. For real, not for optics.

Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.

Brands I’ve worked with

Projects

[2026 -

Five Cents

Slightly more than my two cents (ramblings of a cultural strategist)

blog](/content/five-cents/index.html)
[2026-

Hike Together

A lightweight app that encourages hiking through incentivized earning of badges and achievements.

app](http://hiketogether.app/)
[2025-

Staying in History

Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.

website](http://stayinginhistory.com/)
[2026 -

Row the World

A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.

website](/content/rowing/index.html)

Right now

June 2026

reading The Devils (joe abercrombie)

building Staying in History (stayinginhistory.com)

making A functional breakfast nook

thinking about family camping gear

drinking lemon water

Writing

[What does a strategist do in 2026 new
Jun 2026](/content/what-does-a-strategist-do-in-2026/index.html)
Nobody cares about being cool (except everyone) \ May 2026
Loved it. Didn’t run it. \ May 2026
My Word for 2026 \ Apr 2026

Media diet

books films

Heir to the Empire
written by Timothy Zahn
released 1991
read June 2026
★★★★☆

Ilium
written by Dan Simmons
released 2003
read May 2026
★★★☆☆

The Black Echo
written by Michael Connelly
released 1992
read April 2026
★★★☆☆

Storm Front
written by Jim Butcher
released 2000
read April 2026
★★★☆☆

The Quick and the Dead
written by Joy Williams
released 2000
read March 2026
★★★☆☆

Mortal Kombat II
directed by Simon McQuoid
released 2026
watched May 2026
★★★☆☆

Project Hail Mary
directed by Phil Lord, Christopher Miller
released 2026
watched April 2026
★★★★★

Sinners
directed by Ryan Coogler
released 2025
watched March 2026
★★★★☆

Rebel Ridge
directed by Jeremy Saulnier
released 2024
watched February 2026
★★★★☆

Marty Supreme
directed by Josh Safdie
released 2025
watched January 2026
★★★★☆

About this place

This is my own little corner of the internet where I want to share my interests, passions, and work with others. This is meant to be my own digital living room. So click around and explore.