Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
[2026 -
Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
blog](/content/five-cents/index.html)
[2026-
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app](http://hiketogether.app/)
[2025-
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website](http://stayinginhistory.com/)
[2026 -
Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
website](/content/rowing/index.html)
Right now
June 2026
- Reading: The Devils (Joe Abercrombie)
- Building: Staying in History (stayinginhistory.com)
- Making: A functional breakfast nook
- Thinking about: family camping gear
- Drinking: lemon water
Writing
[What does a strategist do in 2026 new
Jun 2026](/content/what-does-a-strategist-do-in-2026/index.html)
Nobody cares about being cool (except everyone) \
May 2026
Loved it. Didn’t run it. \
May 2026
My Word for 2026 \
Apr 2026
Media diet
books films
Heir to the Empire
written by: Timothy Zahn
released: 1991
read: June 2026
rating: ★★★★☆
Ilium
written by: Dan Simmons
released: 2003
read: May 2026
rating: ★★★☆☆
The Black Echo
written by: Michael Connelly
released: 1992
read: April 2026
rating: ★★★☆☆
Storm Front
written by: Jim Butcher
released: 2000
read: April 2026
rating: ★★★☆☆
The Quick and the Dead
written by: Joy Williams
released: 2000
read: March 2026
rating: ★★★☆☆
Mortal Kombat II
directed by: Simon McQuoid
released: 2026
watched: May 2026
rating: ★★★☆☆
Project Hail Mary
directed by: Phil Lord, Christopher Miller
released: 2026
watched: April 2026
rating: ★★★★★
Sinners
directed by: Ryan Coogler
released: 2025
watched: March 2026
rating: ★★★★☆
Rebel Ridge
directed by: Jeremy Saulnier
released: 2024
watched: February 2026
rating: ★★★★☆
Marty Supreme
directed by: Josh Safdie
released: 2025
watched: January 2026
rating: ★★★★☆
About this place
This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.